SURGE - Sure looks like old farts trying to be Gen-X to me.
Buy them a Mountain Dew!
7-UP - Still can't figure out what they want to be, can they?
Geoffrey Holder, where are you?
ARCH DELUXE - Research strikes again!
Let's alienate kids AND try to manipulate adults like they're puppies.
CATERA - Nothing defines a luxury automobile like a cartoon duck giving a bad haircut.
"WINSTON - NO ADDITIVES" - Normally this is the beginning of the progression that would lead to organically-grown tobacco and health food stores - but, I don't think so.
SPRITE - There's a different in being cool to young markets and just being pointless and stupid.
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